ST
UX
A curated, invite-only directory of people who got somewhere interesting by ignoring the directions. They were told to specialise, to tone it down, to pick a lane – and they went the other way. The Wrong List is part inspiration, part address book. Everyone on it is open to something – mentorship, collaboration, a conversation. It's for people who are tired of what's right.
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Critiques
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A curated, invite-only directory of people who got somewhere interesting by ignoring the directions. They were told to specialise, to tone it down, to pick a lane – and they went the other way. The Wrong List is part inspiration, part address book. Everyone on it is open to something – mentorship, collaboration, a conversation. It's for people who are tired of what's right.
What's working
I love sites like this. There are so many fun details that work like the scratchy font and the surprise me button. The concept is also strong. No need to over complicate things, just a list of people you should know. The site does what its meant to do very well.
What's not
I'm just missing the pull. I think I want the site to be a little more inspiring. There is not a lot making me want to scroll down from the hero section other than my monkey brain just wanting to scroll.
What I'd try differently
I really like the names filling in as you scroll. It even made me think of intentional "glitches" happening across the page. A little sketch or animation of a devil sitting at the bottom of the hero page or a "dont scroll down" next to the arrow goes along with the avant-garde theme. Maybe drawn imposter glasses and devil horns like in old yearbooks on the peoples photos. Maybe its too on the nose of breaking the status quo but I think a little devil mascot could be fun.
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