Branding
BUZZARD — Brand Identity & Logo Design
Project Overview BUZZARD is a conceptual brand identity project developed in response to a creative brief for a fictional company focused on innovative, crowdsourced list-making solutions. Designed to appeal primarily to a college-aged audience, the identity aims to communicate energy, accessibility, and a contemporary digital character. The visual direction is built around a bold typographic approach, supported by a vibrant yellow palette and high-contrast detailing to establish a distinctive and recognizable brand presence. The objective was to create a confident, memorable wordmark that translates effectively across digital applications, particularly the company’s website.
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Critiques
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Versions
Oct 31, 2026
This variation explores a black primary font, creating a more minimal and refined look while maintaining the brand’s bold visual identity. The two subtle brown curved shapes introduce a playful facial expression, resembling smiling eyes. This detail adds a friendly, human touch to the bold typography, giving the brand a sense of personality, approachability, and youthful energy. I’d appreciate feedback on which visual direction works better for the brand, particularly in terms of typography, color balance, symbolism, and overall brand recognition.
Created by
EF